data analytics for growth marketing

Data-driven solutions to optimize campaign performance

We collaborate closely with your data team to develop insights, build custom dashboards, and ensure your campaigns and strategies are backed by accurate, actionable data.

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deliverables

Let us uncover new opportunities across your entire business

Data Review & Dashboards

Goals & KPI Review: Collaborate with your data team to review and refine goals and key performance indicators.

Custom Dashboards: Build and optimize dashboards in Google Looker Studio for real-time insights.

BigQuery Data Integration: Connect data from BigQuery to Looker Studio for seamless analysis.

Data Visualization: Ensure your data is presented clearly to guide decision-making.

LTV & LTV:CAC Analysis: Review LTV calculations (including 3 or 6-month PV) and optimize LTV:CAC.

Data Analysis & Insights

SQL Queries in BigQuery: Run SQL queries to identify data gaps and campaign insights.

Campaign Performance Analysis: Conduct in-depth data analysis on attribution and touchpoints.

Lookalike Audiences: Extract and analyze data to build high-performing lookalike audiences.

Customer Data Enrichment: Leverage Clearbit or ZoomInfo for enriched customer data.

Experiment Analysis: Perform statistical analysis (normal and binomial) to assess experiments and performance.

Step 1

Goal & KPI Review

We start by working with your data team to review your goals, targets, and KPIs to ensure alignment with business objectives.

Step 2

Data Integration & Dashboard Development

We build custom dashboards, connect data from BigQuery, and ensure your team can visualize and track performance effectively.

Step 3

Data Analysis & Insights

We run advanced SQL queries, conduct LTV and LTV:CAC analysis, and perform statistical assessments to improve campaign performance and drive business growth.

Our Process

Turn your data into actionable insights

Ready to leverage your data for better decision-making? Let’s work together to build dashboards, analyze campaigns, and optimize for success.

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Words From Those Who Know Us

Eugen was one of the main contributors to our 100% YoY growth for years, reaching $100M of revenue in 2.5 years.

Sasha Orloff

CEO / LendUp

Eugen possesses a thorough knowledge of the space and a keen understanding of the key trends and drivers.

Eddie Le

Co-Founder / Gravity Advisors

Focusing on renewals and customer retention at Godaddy, Eugen dove deep into this challenging, high-revenue space. Each change increased not only revenue but customer experience as well.

Megan MacSparran

Sr. Director Customer Marketing / GoDaddy

His hands-on approach to projects not only ensures that tasks are completed efficiently but also inspires those around him .

Luiz Baia

VP Marketing / Toptal

Eugen exudes dedication and passion in everything that he does, which I find to be extremely motivating when working with him.

Christine Suh

VP Marketing / RateSpecial

Without this conversation I'd still take AT LEAST a few months of trial and error, I'm pretty confident it will improve my client's conversions. Recommend 100%

Marianna C.

Content Strategist / Freelance

Eugen provided a wealth of knowledge in a short time! He has helped me to identify the foundation necessary to grow my B2B SaaS.
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Alex J.

CEO / Uniteam

Eugen is a master at marketing at PPC and gave me a lot of insight into optimizing the ads, content, terms, and ICP before getting into the weeds of landing page design.‍

Mark W.

Founder / Mosaic Media Films

Eugen helped me get to grips with tackling a project to setup, report and model some core business metrics. He applied his expertise to my specific business.

Charlotte T.

Marketing Lead / Library of Things

Ready to Drive Growth?

Let’s build scalable strategies tailored to your business. From data-driven insights to tactical execution, I am here to help you grow smarter and faster. Let's talk Growth!

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Eugen Ilie

Growth Marketing Leader
20+ Years of Experience